Journalists are trained to answer the five W’s — who, what, when, where, why (and sometimes how). Who, what, when and where are typically inconsequential. John Doe or Joe Blow, who cares? (Unless you are, or you personally know, Mr. Doe or Mr. Blow.) It happened on a Tuesday? — or a Thursday? What difference does it make?

The most interesting aspect of any story is usually the why, and it’s usually the most difficult question to answer. Most people don’t know why they do what they do, regardless of where and when they might do it.

Mark Heinz lives at Nolin Lake. Visit his website at

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