When the coronavirus pandemic caused Sacramento resident Stephen Edmonds to be laid off from his job for about eight weeks in 2020, he went looking for something to pass the time.

“I got really bored and I started building a deer feeder and kind of wanted some apparel-like hats to go along with it,” Edmonds, 31, said. “(My wife and I) were laying in bed, and I was wracking my brain trying to think of something — a name for a business like that.”

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